Visual Rhetoric

Images draw the eyes attention immediately, it's often the first thing people notice on a page due to color, and because they are memorable. Readers generally remember images more than the text accompanying them, even if the image has a conflicting idea to the text.

You have to consider that if the image has a different meaning or conflicts with the text, people might have a different take away then was intended. You should also consider, if there are two or more sides to an issue and an image accompanies one side, readers will be more likely to align with the side and argument had a picture. Color also influences readers, bright colors grab attention and many colors evoke an emotional response.

For my "I Am a Millennial Project", I plan on using graphs and images of candidates. I also plan to use visual content such as links to social media pages for different candidates.